7 Ways the Sharpest Brands Are Using Videos to Engage Customers

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed...
Review: Razer Ouroboros

When you're trying to sell a gaming mouse for more than £100, it has to be something very special. Luckily for us, Razer is experienced in the ultra high end of the market, with its Mamba wireless mouse also retailing for north of a ton. It's not the only money-hungry mouse-maker, either - Mad Catz demands £120 for the privilege of owning its RAT 9. You don't have to be Richard Feynman to start seeing a pattern here; all these hyper-expensive rodents are wireless, with high sensitivity levels...
Sony Xperia ZL now available for US preorder

If you prefer your Android smartphone from the Sony brand, the company's online store is finally accepting preorders for the latest Xperia ZL handset in the U.S. - but you might need to take out a loan to get one.Sony Mobile Communications announced Monday that online preorders are now available in the United States for the Sony Xperia ZL, an Android-powered smartphone with a five-inch, 1920x1080 HD display.Sony's website isn't exactly pricing the handset to move at a suggested retail price of...
Top 10 practical joke apps for the GALAXY Note II

With April 1 fast approaching, it's a good time to unlock the practical joke potential of the Samsung GALAXY Note II.You may not have realised it, but there is an abundance of joke apps on Google Play that allow you to have a little bit of fun with your handset.Whether it is having a laugh at the expense of others or giving yourself a cheeky little giggle, the potential for copious amounts of hilarity is only a few S Pen strokes away.So, in no particular order, below are 10 of our favourite...

Review: Nikon D7100
IntroductionThe big news about the Nikon D7100 isn't that it has a 24.1 million pixel sensor - that was fairly predictable - but rather that Nikon has decided to omit the anti-aliasing element from the camera's filter above the chip.This is something that we have seen before with the Nikon D800E and Pentax K-5 IIs, but these cameras are variations on the Nikon D800 and Pentax K-5 II that both have anti-aliasing filters. The Nikon D7100, in contrast, isn't available in two varieties and can only...

In Depth: Want to make a killer game for the Note II?
At some point – probably when sitting in a pub or on a train, tapping away on our GALAXY Note II at whatever game currently has us in its seductive grip – we've all had the same thought: "Why didn't I think of that?" The best Android games – the likes of Angry Birds Star Wars (Rovio, Free), Temple Run 2 (Imangi, Free) or David Cameron's favourite, Fruit Ninja (Halfbrick, 76p) have incredibly simple premises. We've all daydreamed about creating the next big smash-hit on Google Play Games,...
Is The iPhone Outdated? [Poll]
Earlier this week, BlackBerry CEO Thorsten Heins called the iPhone outdated. Did he have a point? Speaking to The Australian Financial Review, Heins said, “The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.” It is hard to argue with that particular piece of logic. Yes, from a pure aesthetic base, the UI of the iPhone very much looks the same as it did in 2007. But the underlying operating system for the iPhone, iOS, has seen some...

“Creative And Fearless”, Founders Of Skype, Rovio, Spotify, SeedCamp, HackFwd Join European Commission's Leaders Club
The founders of some of Europe’s biggest technology startup hits — Skype, Rovio, Spotify, and Tuenti — along with key planks of the ecosystem, including accelerators SeedCamp and HackFwd, are throwing their weight behind the European Commission’s “Startup Europe” initiative being spearheaded by the out-spoken EC Vice President Neelie Kroes. Specifically, they’ve agreed to join what is being called the “Leaders Club” where they’ll be charged with acting as role models for entrepreneurship in...

Schrödinger's Gay Son, Or Does Truth Matter When A Meme Goes Viral?
By now you've probably heard the story: "Dad" overhears son "Nate" talking to boyfriend "Mike" about his difficulties in coming out so Dad saves him the trouble by penning a letter that explains that he knows, he's always known and, gosh darn it, he loves him anyway. Here's the letter, as originally posted on Facebook: Nate, I overheard your phone conversation with Mike last night about your plans to come out to me. The only thing I need you to plan is to bring home OJ and bread after class. We...

Google Keep Takes Aim At Evernote - And Also Apple
Earlier today, Google launched Google Keep, a cloud-based note taking service designed to help people keep track of their thoughts, scribbles and notes. It's an obvious smack at the popular Evernote service. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand. (See also: Google Wants To...

Press shots for Asus MeMo Pad 10 surface, but where will the price fall?
The Asus 10-inch Android tablet has resurfaced with leaked press shots and a new name.Now called the Asus MeMo Pad 10, it looks to be the same tablet as the ME301T model hinted at earlier this year.Based on previous information, the Pad 10 should sport a 10.1-inch 1280 x 800 resolution display, Android 4.1 Jelly Bean and Nvidia's Tegra 3 quad-core processor.If earlier reports still hold true, inside of the tablet is a mere 1GB of RAM and 16GB of internal storage, though at least the latter can...

Samsung Galaxy Note 8.0 release date, news and rumours
We've got the Samsung Galaxy Note 2 and Galaxy Note 10.1, but there's a smaller sized tablet missing in this line up: enter the Samsung Galaxy Note 8.0.Apparently developed under the codename "Kona", the Galaxy Note 8.0 seems set to be the name the tablet will go to market with.Although not yet officially confirmed there's an awful lot of talk on the web that Samsung is readying a new, S-Pen wielding slate to slip between the two devices currently making up the Note family.In fact Samsung's...











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